The Phoenix Project

The Phoenix Project, an American roots-rock group from Connecticut, asked us to partner with them for the launch of their first EP. They were making music from their hearts but hadn’t figured out how to introduce themselves to the world.

We started with a branding session that helped Robin and Steve, the group’s founders, realize their brand essence, values and personality. This initial exploration led to their brand look and feel, a fitting logo, album artwork, and a website that showed the world what they stand for.

Next, we helped them tackle distribution by hosting their music for play and download on the site and cross-linked to their EP on major streaming services.

Finally, we helped them design their social channels and consulted on social media best practices so they were sure to engage their audiences leading up to their launch date.